He’s Working on Himself… With a New Agency! Orry Swaps DCA for Collective

The Bollywood news cycle is buzzing once again, and at the center of it is none other than Orhan Awatramani—popularly known as Orry. In a move that marks a significant shift in his professional journey, the social media sensation has reportedly moved out of Karan Johar’s Dharma Cornerstone Agency (DCA) to join the Collective Artists Network (CAN).

The Move: From DCA to Collective

For those who follow the inner workings of Bollywood, Orry’s association with DCA seemed like a natural fit. Launched as a collaboration between Karan Johar’s Dharma Productions and Bunty Sajdeh’s Cornerstone, DCA was designed to be a powerhouse for both established stars and rising digital creators.

However, as of late April 2026, industry insiders have confirmed that Orry has shifted his representation to Collective Artists Network.Formerly known as Kwan, Collective is one of India's largest talent management firms, boasting a roster that includes heavyweights like Deepika Padukone, Tiger Shroff, and Sara Ali Khan.

This transition isn't just about a change of address; it reflects a broader trend in how "influence" is managed in India today.

1. A Diverse Ecosystem: While DCA is deeply rooted in the film production world, Collective Artists Network has a massive footprint in influencer marketing and brand collaborations. For someone like Orry, whose career is built on personal branding and "being everywhere," Collective's extensive network across digital and corporate sectors offers a different kind of leverage.

2. The "Janhvi Connection": Orry’s exit comes closely on the heels of Janhvi Kapoor, one of DCA’s biggest names, also moving to a different agency. This double exit has sparked conversations about the evolving dynamics between talent and production-house-led agencies.

Karan Johar’s "In-House" Strategy

Interestingly, this news follows recent comments from Karan Johar regarding his agency's direction. In a candid reflection on the "anxiety-ridden" nature of the current generation of actors, Johar mentioned that he plans to prioritize nurturing in-house talent.

By focusing on artists deeply integrated into the Dharma ecosystem, Johar seems to be moving toward a more stable, long-term model of talent cultivation. Orry’s move, while amicable, aligns with this shift—as he is a "personality" who operates outside the traditional "actor" mold, a specialized agency like Collective might be better suited to manage his unique brand of celebrity.

What’s Next for Orry?

Orry has successfully turned "being a friend to the stars" into a full-blown career. Whether it’s his viral "working on myself" philosophy or his ubiquitous presence at global events (like Rihanna’s Mumbai afterparty), he has become a staple of modern Indian pop culture.

Joining Collective Artists Network suggests that Orry is looking to professionalize his "Orry-ness" even further. With a team that specializes in turning creators into brands, we can likely expect more high-end endorsements, international collaborations, and perhaps even a foray into mainstream media beyond social feeds.

Final Thoughts

In the world of Bollywood, your representation is often a statement of your ambition. By moving to Collective, Orry is signaling that he isn't just a "social media guy"—he’s a talent who intends to stay at the top of the food chain.

What do you think of Orry’s new move? Is Collective the right fit for the man who "lives to live"? Let us know in the comments!